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A Buck Project


"Color is like cooking: The cook puts in more or less salt, that's the difference!" - Josef Albers

We had a blast deconstructing color theory with Google's Material Design team. We embraced simplicity to highlight the true hero in this spot: Color… and more specifically, Material Design's well thought-out approach to it. Between psychedelic tunnels and big, bold color fields, we set out to make a spot Josef Albers might be proud of.

Google New Palette – Pixonal – Buck project